As well as how to enable engineering teams to build systems that will not be roadblocks, but instead multipliers for other teams' work and product goals overall. During her talk, Olena will share the on-hands experience of the Technical Design and Architecture Advisors (TDAA) group at Webflow. She was one of the seven engineers in the initial TDAA cohort and contributed to establishing its best practices. TDAA started functioning over one year ago as a way to start finding answers to these questions. During the talk, we'll make a deep dive from the principles based on which this group operates to the specific how-to that made its work beneficial for the company and share what we've learned from this whole experience so far.